Note 1: After watching more than a few too many items from the 50s/60s, it would appear that the income of a household would commonly be divided with stuff like food, band-aids, the prom dress/tuxedo, etc would go into one sum and the gas/power/etc would go into another. I mention this purely because the matter raised about house-hold spending and I admit I am being hypocritical for posting something that has nothing to do with the item when I complain about other people who do the same thing.
But the item itself:
Note 2: The colour-quality of this footage is good for the time period (anyone notice the quality of colour DECREASES at one point in film history?).
2. The Narrator has a soft, gentle tone in her voice which is pleasing.
3. The product is presented well.
4. The script is solid.
5. The presentation is clear and focused.
Overall, a classy, classic commercial.
August 14, 2005 Subject:
Gimme my trinket, wench!
More tup shop hilarity as we go to "Betty's" where a full tupperware party is in full swing, much marvelling of the bland design and colors are shown here. If you're interested, pick up the phone, or better yet just write tupperware in Orlando, Florida. (No address needed). And make sure you get your gift!!!!!
September 2, 2004 Subject:
See you at Betty's!
We look in at a Tupperware party in New Jersey at Mrs. Betty MartinÂs house. Unlike a lot of the ads at the Archive, in which (usually obnoxious) male announcers crassly sell useless, overpriced products to female consumers (the Iron-rite is my favorite example), the Tupperware ads are unique because they use a female announcer. She doesnÂt make the usual over-the-top claims for Tupperware that you might hear a male announcer make, either. She simply describes the product and its modest benefits, which is to keep leftovers fresher longer. Thanks to the excellent documentary about Tupperware on PBS, itÂs possible to put the three Tupperware ads here in perspective. Tupperware products actually benefited women directly, both as consumers and as Tupperware distributors.
Going to a Tupperware party got housewives out of the house and gave them a chance to socialize with their neighbors during the day. It was an important part of the companyÂs sales strategy. And donÂt forget the free gifts shown in the first commercialÂthe Volupte costume jewelry and compact. For women who were financially dependent on their husbands, getting a piece of costume jewelry that they didnÂt have to account for out of the household budget was a plus.